The Bloody Mary Fest is a festival that travels around the United States in celebration of the famous—or infamous, depending on your point of view—bloody mary drink. The past event branding didn’t capture the delicate line between fun and elegance that a bloody mary uniquely balances.

I added posters, a mobile and desktop website, on-site event banners, and merchandise.

I featured flat graphics lightly inspired by Chobani’s rebrand in 2017 to give the festival a fun, contemporary, organic feeling.

I altered the color palette to portray a subtle elegance.