New Vote FL

Advertising, Brand Design, Marketing, Motion Design, User Experience Design, User Interface Design, Visual Identity

New Vote FL is a conceptual brand for people who are beginning to vote for the first time in the state of Florida. Often informational new voter websites overwhelm the viewer with complex navigation systems and distracting pages. My approach was to make the website as simple as possible to navigate.

This single-scroll website informs the viewer first on why voting is important, provides a checklist of actions they should take before they go to the polls, breaks down a sample ballot, and has a calendar of upcoming election events.

Then, I optimized the site for mobile and added branded social media channels.